G12。（非）使环境气味对消费者对零售环境恶习和美德的亲和力的影响

开胃（不开胃）环境气味会降低消费者的个人控制，并增加其对副（良性）产品的亲和力。开胃作品通过增加视觉关注，增强副产品，对副产品的渴望以及储存态度来增加对副产品的亲和力。在三种不同零售商的三个场研究中测试了效果。

引文：

Corinne M Kelley, Anders Gustafsson, Poja Shams, Martin Mende, and Maura Scott (2018) ,"G12. the Effect of (Non-)Appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.