About Us

The Association for Consumer Research (ACR) was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at the Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. Today, ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.

What We Do

Growing and advancing the field of consumer research

The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.

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Conferences

我们的会议召开的目的haring research, developing knowledge, and promoting career development for all.

Research and Publications

From its very beginning, one of ACR’s core activities has been the organization of conferences where its members could present their scholarly research and engage in a meaningful exchange of ideas.

Awards

ACR recognizes the work of individuals who have made major contributions to the scholarly study of consumer behavior or to the organization of ACR.

Leadership and Constitution

The Association is governed by a Board of Directors elected by the ACR membership and empowered to act on behalf of the association. Board members include the President, Past-President, President-Elect, Treasurer, three Directors who represent the academic-government perspective, academic-industry perspective, and non-North American member perspective, and two at-large Directors who provide greater representation to the broader membership. The tenth member of the Board is the Executive Director who is appointed by the Board and is responsible for the day-to-day operation of the Association.

ACR Constitution and by-laws Board of Directors Election Procedures

Our History

The first ACR conference was held the following year at the University of Massachusetts Amherst. Since then, ACR has hosted a yearly conference that brings together researchers, public policy makers and practicing marketers interested in the study of consumer behavior.

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Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.