Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.

我们有一些帮助我们的小组委员会disseminate并将我们的研究与从业者联系起来,fosters partnershipsbetween academia, industry partner and policy makers, and create bridges betweenfunding opportunities, funders and TCR researchers.

Recent News and Updates

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October 09, 2020

TCR researchers' impactful work win the inaugural AMA-EBSCO Award for Responsible Research in Marketing


Jess Caitlin, Connie Pechmann, Sterling Bone and Jerome Williams were announced as Distinguished Winners, and Cait Lamberton, Sonya Grier, and Vanessa Perry, as Winners of the inaugural AMA-EBSCO Annual Award for Responsible Research in Marketing.


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September 13, 2020

TCR 2020-21 Grants Announced: over $41,800 Awarded

ACR董事会和Sheth基金会继续慷慨地提供资金,以支持ACR TCR授予竞争。

This year over $41,800 was awarded, with 20 grant submissions funded.

收件人代表跨越世界的合作团队,工作探索主题,包括Covid 19,社交媒体,饥饿的反应以及测试干预措施,以减少与心理健康有关的社会耻辱或改善健康食品消费的干预措施。

For more details on grants, see ourGrant webpage

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September 13, 2020


现在已经确认了TCR 2021个对话会议的曲目。要查看25个曲目,请访问会议网站:

The conference will be held virtually fromJune 28th-29th, 2021.


See the conference website for more information.

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Thomas C. Kinnear Award 2020 Winner

TheJournal of Public Policy & Marketing(JPP&M)授予2020年托马斯C. Kinnear奖“The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process”出现在2016年9月发行(卷。35, No. 2) ofJPP&M。本文由一支包括Lauren G. Block,Punam A. Keller,Beth Vallen,Sara Willaums,Mia M. Birau,凯莉L. Haws,Monica C. Lambarge,Cait Lamberton,Elizabeth S. Lamberton,伊丽莎白·米尔顿,艾米莉M. Moscato,Rebecca Walker Reczek,Andrea Heintz Tangari。

The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement



这包括由Guillaume D. Johnson,Kevin D. Thomas,Anthony Kwame Harrison和Sonya A. Grier的书籍编辑的书,Race in the Marketplace

To download the book, go这里.

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See All Events

Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.



SI编辑:Laurel Steinfield, Martina Hutton, and Mohammed Cheded


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SI编辑:Ann Mirabito, Jane Machin, Beth Crosby, Natalie Ross Adkins, and Justine Rapp Farrell

提交窗口:Dec 1, 2020 - Jan 24, 2021

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TCR’s Dialogical Conference

共椅:David Mick&Rick Netemeyer

什么时候:周一,6月28日 - 托斯,2021年6月29日

Where:Virtual platform, supported by the University of Virginia’s McIntire School of Commerce, Charlottesville, Virginia, USA

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If you have an upcoming event or call you'd like us to distribute, contact us

Get to Know Us


Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR的会议为研究人员和从业者提供了从事对话的机会 - 分享知识,数据和观点。我们可以一起提前可以提高消费者福祉的研究,知识,做法和行动。

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Our Research

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Canan Corus
雷蒙德P. Fisk.
Andrew S. Gallan
Mario Giraldo

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Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing

David Glen Mick
Thomas S. Bateman
Richard J. Lutz

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Gender Justice and the Market: A Transformative Consumer Research Perspective

Wendy Hein
Laurel Steinfield
Nacima Ourahmoune
凯瑟琳A. Coleman.
Linda Tuncay Zayer.
Jon Littlefield.

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Degrees of freedom of will: An essential endless question in consumer behavior

David Glen Mick

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Wided Batat
Paula C. Peter
Emily M. Moscato
Iana A. Castro.
Sunaina Chugani
Adrienne Muldrow

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Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs

Jesse R. Catlin.
Cornelia (Connie) Pechmann
Eric P.黄铜

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.