Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
我们有一些帮助我们的小组委员会disseminate并将我们的研究与从业者联系起来,fosters partnershipsbetween academia, industry partner and policy makers, and create bridges betweenfunding opportunities, funders and TCR researchers.
接下来的活动
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us attcrweb@www.5164ask.com.
Get to Know Us
研究影响
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Our Research
See More Research特色
转型服务研究:未来的议程
劳雷尔安德森
艾米l.鸵马
Canan Corus
雷蒙德P. Fisk.
Andrew S. Gallan
Mario Giraldo
马丁梅德
特色
Wisdom: Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
David Glen Mick
Thomas S. Bateman
Richard J. Lutz
特色
Gender Justice and the Market: A Transformative Consumer Research Perspective
Wendy Hein
Laurel Steinfield
Nacima Ourahmoune
凯瑟琳A. Coleman.
Linda Tuncay Zayer.
Jon Littlefield.
特色
Degrees of freedom of will: An essential endless question in consumer behavior
David Glen Mick
特色
食物的经验乐趣:食品福祉的品味旅程
Wided Batat
Paula C. Peter
Emily M. Moscato
Iana A. Castro.
史蒂文陈
Sunaina Chugani
Adrienne Muldrow
特色
Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Jesse R. Catlin.
Cornelia (Connie) Pechmann
Eric P.黄铜
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