Recent News and Updates

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November 10, 2020

TCR Brings Zoom Seminar Series Focused on Transforming Community

TCR’s Executive Leadership and Social Impact Council, an initiative to connect TCR researchers with leaders at nonprofits and public policy organizations, is hosting a fall Zoom seminar series focused onTransforming Community. Changemaker Communities co-create bold new partnerships with influential institutions in a region to adapt and thrive in a fast-changing world. This initiative works to build communities where everyone realizes their power to impact their world.

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November 05, 2020

JACR COVID Webinar

的见解ON CONSUMER BEHAVIOR DURING A GLOBAL PANDEMIC

Webinar on December 8, 2020

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September 14, 2020

The Sheth Foundation Co-sponsors 2020 ACR Doctoral Symposium

The President of the Sheth Foundation, Ruth N. Bolton, stated, “We are pleased to deepen our relationship with the Association for Consumer Research. They have been a strong partner in our mission to develop and recognize scholars and scholarship in marketing globally.”

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September 01, 2020

ACR 2020 Conference Registration is Now Open!

ACR Member $59

[Non-member including membership fee: $154]


Student/Retired ACR Member $25

[Student/Retired non-member including membership fee: $65]


Doctoral Symposium Registration $15
[Doctoral Symposium registration deadline is 9/17/2020]

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August 18, 2020

Call for ACR Officer Nominations – ONE WEEK LEFT

2021-2023 Perspectives Director (Academic-Government)

General Duties & Responsibilities

The Perspectives Director (Academic-Government) is responsible for representing the academic-government perspective on the Board. Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations.


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July 29, 2020

Vicki Morwitz - new Editor in Chief of the Journal of the Association for Consumer Research

The Association for Consumer Research is honored to announce the appointment of Vicki Morwitz as the new Editor in Chief of theJournal of the Association for Consumer Research. Dr. Morwitz will serve a 3 year term, beginning January 1, 2021, succeeding current Editor in Chief Angela Y. Lee.

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

The Power of the Past: Consumer Nostalgia as a Coping Resource

Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands

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Featured

How Residential Mobility Influences Donations

Yajin Wang, University of Maryland, USA
美国马里兰大学Amna•基尔马尼
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA

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Featured

No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior

Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences

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Featured

Contagion and Product Physicality A Study of Consumer Response to Recycled-Content Products

Qizhou Wang, University of Connecticut, USA
David Norton, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA
William T. Ross, Jr., University of Connecticut, USA

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Featured

Silencing the Call of the Sirens

Janet Schwartz, Tulane University, USA

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Featured

How Mortality Salience Shapes Consumers’ Responses to Brands

Polina Landgraf, IE Business School, IE University
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

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Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.